Introducing The Coco Flow™

Where human creativity meets AI-powered production.

At TOAST, we've always believed great creative starts with great thinking. AI hasn't changed that. It's simply opened up new possibilities for how we bring ideas to life.

Meet The Coco Flow™, our evolving creative methodology for producing AI-powered imagery, video, animation and brand content.

‍

Meet Coco. The creative behind the Flow.

Coco joined TOAST six years ago as a conceptual designer, helping bring brand strategies to life through creative concepts, campaigns and brand experiences for businesses around the world.

Over the years, Coco developed a passion for AI and its potential to transform creative production. What started as experimentation has evolved into a unique methodology that combines traditional creative thinking with emerging AI technology.

Today, Coco leads much of our AI creative exploration at TOAST, developing new workflows that push the boundaries of what's possible in imagery, motion and storytelling.

It's not just a prompt. It's a process.

Anyone can prompt AI to generate an image. Creating something that's believable, consistent, on-brand and ready for commercial use is a different story.

That's where The Coco Flow comes in.

Through extensive experimentation, we've developed a structured creative process that brings together multiple AI tools, 3D modelling, visual references, environmental schematics and carefully defined creative direction.

We build the foundations of a scene before bringing it to life.

This can involve creating 3D environments, mapping camera movements, establishing lighting and perspectives, and developing detailed character, product and brand references.

We then use a sequence of AI tools to transform these foundations into realistic imagery and moving content.

By documenting our creative decisions and maintaining project context through tools such as ChatGPT and Claude, we can revisit, refine and evolve the work without starting from scratch.

The result is greater creative control, consistency and flexibility.

From 3D concept to cinematic reality.

The example shown here demonstrates the process in action.

Starting with a simplified 3D environment overlooking Sydney Harbour, we establish the composition, camera perspective, character positioning and movement.

Using The Coco Flow, we transform that schematic into a cinematic, photorealistic scene, maintaining the original creative direction while introducing realistic environments, lighting, textures and human detail.

It's an approach that brings AI content creation closer to the worlds of VFX, animation and film production.

And we're only getting started.

A new creative opportunity for brands.

We've already started applying this methodology across projects for clients including Plasma Leak, Vertos and Mitsubishi Electric, exploring new ways to create distinctive brand imagery, campaign assets, animation and video.

For our clients, this opens up exciting possibilities.

More ambitious creative ideas. Greater flexibility to experiment and refine. New ways to produce content across digital, social, advertising and brand experiences, without always relying on traditional production methods.

Importantly, it's all guided by the same brand strategy and creative thinking that sits at the heart of TOAST.

Read Our Latest Whitepaper→

‍

Let's make your brand flow further in 2027.

The Coco Flow is continually evolving as we experiment with new tools, techniques and creative possibilities.

If you're interested in exploring what AI-powered creative production could mean for your brand, we'd love to show you what's possible.

Meet Coco and Nick, explore The Coco Flow and discover how we can bring your next big idea to life.

Get in touch with TOAST to start the conversation.