Performance Marketing

Performance Marketing

We drive measurable ROI through brand-led performance marketing, executing data-driven Google Ads, paid social campaigns, and targeted lead generation to accelerate commercial growth for B2B and B2C brands.
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How We Work
We bridge the gap between creative brand building and data-driven acquisition. Our brand-led performance marketing strategies ensure that every click, impression, and conversion not only drives immediate commercial ROI but also strengthens your long-term market positioning. We turn high-quality leads into lasting customer relationships.
20+
Years in the Business
50+
Industry Awards
600+
Projects

Performance
Marketing

We're digital acquisition experts working within a strategic brand agency that delivers high-converting Google Ads, paid social campaigns, targeted SEO, B2B lead generation, and much more.
Discover our Performance Marketing Work
SEO, SEM & AI Search (GEO) Visibility Audits

Competitor Benchmarking
& Market Analysis
Keyword Research &
Search Opportunity Mapping

Data Analytics, Tracking
& Attribution Setup

Full-Funnel Growth Strategy
Audience Profiling & Segmentation

Budget Forecasting & Media Planning

Content Strategy & Optimisation Roadmap
Paid Acquisition
Google Ads
(Search, Display, Performance Max)

Paid Social
(LinkedIn, Meta, TikTok)

B2B & Corporate Lead Generation

Retargeting &
Remarketing Campaigns
Custom Audience
Targeting & Expansion

Local SEO & Digital
Presence Management

Optimisation & Growth
Growth Strategy &
Strategic SEO Advisory

Customer Experience
& Journey Design

Demand Generation
& Digital Campaigns
CRM Strategy, Implementation
& HubSpot Development

Sales & Marketing Automation

Performance Marketing &
Conversion Rate Optimisation
SEO & AI Performance Dashboards

Data, Analytics & AI Insights
20 YEARS IN THE BUSINESS
TOAST is a strategic, full service brand
and design agency based in Sydney
and Brisbane. We’ve unlocked growth
for businesses and institutions across
Australia for over 20 years.

Testimonials

Testimonials

Gavin & Sean
Logiko
"The understood our business, our values, and how we support our partners, and translated that in a clear distinctive identity. The Double E Experience now feels true to who we are. Aligned with our growth, our future direction, and the collaborative way we work"
Hussein Sheeth
Managing Director
Eva & Bill
Matched Property
"A huge thank you to the incredible team at TOAST for translating my vision into such a powerful and authentic design."
Nick Gotsis
Clinical Psychologist | Founder of Men's Life Psychology
“TOAST presented a well-researched concept that reflected our placemaking principles, design ethos and love of humanity. Each new stage brought to life the original idea in its own idiosyncratic angle, tying the entire project together with a strong brand identity.”
Edward Natour
Project Director at Sekisui House Australia
Adrian Lucchese
CEO at Governing Principles
“Can you rate higher than 5/5 on Google? Because TOAST went above and beyond to make sure we were happy. I’m confident the expertise they provided will help Refilled raise millions and prevent hundreds of millions of plastic bottles entering oceans and landfill.”
Ryan Nelson
CEO at Refilled
Lauren Lewis
Creative Director at BOWERBIRD
“TOAST Creative is one of the best when it comes to brand and communication strategy. Inspiring insights, innovative ideas, perfect execution: Emile and Nick and their teams always deliver and never disappoint. Brilliant agency!”
Yves Calmette
CMO at WWF Australia
“Nick’s well honed skills in design and marketing (particularly within the property industry) equip him with the right expertise to develop a branding concept to fruition.”
Paul Buljevic
Managing Director at PBD Architects

News & Articles

The latest trends and developments, both at TOAST and in the world of branding at large.

News & Articles

FAQs

What is Performance Marketing
Unlike traditional digital marketing that solely focuses on cheap clicks, brand-led performance marketing ensures your paid campaigns and SEO align perfectly with your brand identity. We generate high-quality leads while simultaneously building market trust and brand equity.
What digital advertising platforms do you manage?
We execute data-driven campaigns across the platforms that matter most to your audience. This includes Google Ads (SEM), LinkedIn Ads for B2B lead generation, Meta (Facebook/Instagram), and programmatic display networks.
Do you work with B2B or B2C businesses?
Both. We tailor our performance marketing strategies to suit complex B2B corporate cycles, as well as fast-paced B2C retail and property development campaigns. Our expertise spans corporate, real estate, health, technology, sustainability sectors and more.
How do you measure campaign success?
We look beyond vanity metrics. We measure success through tangible commercial growth—tracking Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), lead quality, and overall conversion rates to ensure your marketing budget delivers real ROI.
Let’s Build the Future from the Brand Up
Reach out to us and our Directors Nick and Emile will get back to you as soon as they can
Get in Touch
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