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Brand Architecture
Brand Architecture
Build a clear, scalable brand architecture that organises your portfolio, strengthens clarity, and drives smarter brand decisions.
We would love to hear about your Project
Get In Touch
What is Brand Architecture?
Brand architecture is the way your brands, sub-brands and products fit together.It defines how everything is structured in a way that feels clear, intentional and easy for people to navigate, creating a framework that supports the business you are today, and the one you’re growing into.
20
Years in the Business
50+
Industry Awards
600+
Projects
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Brand Architecture
Build a clear, scalable brand architecture that organises your portfolio, strengthens clarity, and drives smarter brand decisions.
Discover our Brand ArchitectureStrategy
Category immersion & competitor benchmarking
Stakeholder engagement & interviews
User engagement & consumer insights
Stakeholder engagement & interviews
User engagement & consumer insights
Brand workshopping & strategic output
Strategic brand blueprint & big idea
Data analysis and audience profiles
Industry trends and behavioural analysis
Strategic brand blueprint & big idea
Data analysis and audience profiles
Industry trends and behavioural analysis
Macro and micro market insights
Business strengthening through workshops
Brand opportunities
Business strengthening through workshops
Brand opportunities
Development
Brand essence & tone of voice
Brand architecture
Brand naming
Brand territory & visual identity
Brand architecture
Brand naming
Brand territory & visual identity
Brand positioning
Brand names, logos and taglines
Product/service positioning
Unique value proposition
Brand names, logos and taglines
Product/service positioning
Unique value proposition
Delivery
Brand documentation & guidelines
Content strategy & guidelines
Photography & art direction
Motion graphics
Content strategy & guidelines
Photography & art direction
Motion graphics
Video production
Campaign development & launch
IM & capability statements
Brand communications
Campaign development & launch
IM & capability statements
Brand communications
Brand guardianship
Tendering documents
Tendering documents
20 YEARS IN THE BUSINESS
TOAST is a strategic, full service brand
and design agency based in Sydney
and Brisbane. We’ve unlocked growth
for businesses and institutions across
Australia for over 20 years.
and design agency based in Sydney
and Brisbane. We’ve unlocked growth
for businesses and institutions across
Australia for over 20 years.
“TOAST presented a well-researched concept that reflected our placemaking principles, design ethos and love of humanity. Each new stage brought to life the original idea in its own idiosyncratic angle, tying the entire project together with a strong brand identity.”
Edward Natour
Project Director at Sekisui House Australia
Adrian Lucchese
CEO at Governing Principles
“Can you rate higher than 5/5 on Google? Because TOAST went above and beyond to make sure we were happy. I’m confident the expertise they provided will help Refilled raise millions and prevent hundreds of millions of plastic bottles entering oceans and landfill.”
Ryan Nelson
CEO at Refilled
Lauren Lewis
Creative Director at BOWERBIRD
“TOAST Creative is one of the best when it comes to brand and communication strategy. Inspiring insights, innovative ideas, perfect execution: Emile and Nick and their teams always deliver and never disappoint. Brilliant agency!”
Yves Calmette
CMO at WWF Australia
“Nick’s well honed skills in design and marketing (particularly within the property industry) equip him with the right expertise to develop a branding concept to fruition.”
Paul Buljevic
Managing Director at PBD Architects
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FAQs
What Exactly is Brand Architecture?
It’s the system that shows how all your brands, services and products relate to each other. Clear structure makes your offering easier for people to understand and easier for you to manage.
How Do I Know if We Need Brand Architecture?
If your portfolio feels messy, overlapping or hard to explain, it’s usually a sign the structure needs attention.
Is Brand Architecture Only for Big or Complex Organisations?
Not at all. Even growing businesses benefit from a structure that can scale with them.
What Do We Walk Away With?
A clear, practical hierarchy for your portfolio, naming guidance and a structure that supports growth without confusion.
TOAST acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which our agency stands. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
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