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Placemaking
Placemaking
Building sought-after placemaking brands that create lasting impact for precincts and developments which range from urban regeneration to mixed use and far beyond.
We would love to hear about your Project
Get In Touch
How we work
We work in close collaboration with developers, councils and communities, taking the time to understand context and align stakeholders before translating insight into clear place strategy and identity. From naming and placemaking to wayfinding and experience, our process creates places that feel considered, connected and built to last.
20+
Years in the Business
50+
Industry Awards
600+
Projects
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Place &
Property
Building sought-after placemaking brands that create lasting impact for precincts and developments which range from urban regeneration to mixed use and far beyond.
Discover our Place & Property WorkStrategy
Place thinking
Place visioning
Place branding
Urban generation branding
Place visioning
Place branding
Urban generation branding
Placemaking
Category & competitor benchmarking
Place essence & positioning\
Mixed use branding
Category & competitor benchmarking
Place essence & positioning\
Mixed use branding
Development
Creative territory & visual identity
Place naming & architecture
Campaign planning & staging
Campaign framework & messaging suite
Place naming & architecture
Campaign planning & staging
Campaign framework & messaging suite
Signage & placemaking
Environmental design
Display suite design
Digital & CRM design
Environmental design
Display suite design
Digital & CRM design
Delivery
Campaign development
& production
Digital & CRM development
Display suite production & fitout
Digital & CRM development
Display suite production & fitout
Social content & assets
Go-to market asset creation
Digital marketing
Go-to market asset creation
Digital marketing
Environment & displays
Corporate brand positioning
Corporate brand positioning
20 YEARS IN THE BUSINESS
TOAST is a strategic, full service brand
and design agency based in Sydney
and Brisbane. We’ve unlocked growth
for businesses and institutions across
Australia for over 20 years.
and design agency based in Sydney
and Brisbane. We’ve unlocked growth
for businesses and institutions across
Australia for over 20 years.
“TOAST presented a well-researched concept that reflected our placemaking principles, design ethos and love of humanity. Each new stage brought to life the original idea in its own idiosyncratic angle, tying the entire project together with a strong brand identity.”
Edward Natour
Project Director at Sekisui House Australia
Adrian Lucchese
CEO at Governing Principles
“Can you rate higher than 5/5 on Google? Because TOAST went above and beyond to make sure we were happy. I’m confident the expertise they provided will help Refilled raise millions and prevent hundreds of millions of plastic bottles entering oceans and landfill.”
Ryan Nelson
CEO at Refilled
Lauren Lewis
Creative Director at BOWERBIRD
“TOAST Creative is one of the best when it comes to brand and communication strategy. Inspiring insights, innovative ideas, perfect execution: Emile and Nick and their teams always deliver and never disappoint. Brilliant agency!”
Yves Calmette
CMO at WWF Australia
“Nick’s well honed skills in design and marketing (particularly within the property industry) equip him with the right expertise to develop a branding concept to fruition.”
Paul Buljevic
Managing Director at PBD Architects
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FAQs
What is Place Branding?
It’s the process of giving a destination, a precinct, building or community a clear identity and story that people can connect with.
Who do you Work With?
Developers, governments, councils, community groups, architects, construction companies and anyone else who works in the placemaking industry.
What’s Included in Place or Property Branding?
Naming, identity, messaging, marketing assets and guidance for placemaking and experience.
When Should We Start Branding in a Development Project?
As early as possible. A strong brand helps guide decisions across design, marketing and experience.
TOAST acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which our agency stands. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
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