Strategic Brand & Digital Transformation Agency in Sydney and Brisbane
Turn Misalignment into Momentum
Growth stalls when the different parts of your business aren’t pushing in the same direction. We align everything under one powerful goal, vision and brand strategy, paving the way for stronger revenue and better results.
Why Trust TOAST?
We’ve helped hundreds of businesses transform their performance.
The ChangeMakers® Method
Get Every Part of Your Business Working Together
We implement a crystal-clear strategy that unites insight, idea and execution. So nothing gets lost in translation and everything moves forward as one.
What do you need support with?
The Four Problems
We Help You Overcome
Businesses and Corporations rarely need an isolated logo, website or campaign. They need clarity across business units, audiences, systems and stakeholders, and a partner capable of carrying that clarity through to implementation.
- 01●
“Our Brand No Longer Reflects the Business.”
Our organisations that have expanded, merged, repositioned or outgrown their existing identity.
- 02●
“Our Offering Has Become Too Hard to Understand.”
For complex products, services, divisions and propositions that need clearer architecture and communication.
- 03●
“Our Website Is Causing Friction.”
For businesses with fragmented journeys, outdated platforms or inconsistent customer experiences.
- 04●
“Our Stakeholders Aren’t on the Same Page.”
For transformations involving leadership teams, employees, customers, government bodies, industry groups or community stakeholders.
Our Clients
Trusted by Businesses and Corporations Shaping Australia’s Future
"TOAST delivered a modern, world-class brand that sits confidently alongside global leaders in the category."
"TOAST took the time to understand our vision, bringing our ideas to life while adding their own creativity and expertise to elevate he final result beyond what we imagined."
"When we set out to unify our six business units under one cohesive brand, we knew we needed a team with the right expertise and experience to bring our vision to life. TOAST delivered exactly that."
"TOAST took a complex business and turned it into a clear, powerful brand. Their process was structured, insightful, and grounded in how we actually operate."
“A well-researched concept that reflected our placemaking principles, design ethos and love of humanity.”
“TOAST Creative is one of the best when it comes to brand and communication strategy.”
“Nick, Emile, Dani, Ben and the team took the time to truly understand our brief, delivering a strategy that strengthens our current offering.”
“Can you rate higher than 5/5 on Google? Because TOAST went above and beyond to make sure we were happy.”
Case Studies
Revolutionising Revenue. One Business at a Time.
Corporate, government, technology, property, health and sustainability. Different categories, the same outcome: a more cohesive business that makes progress and gets results.
Greenhouse by InvestibleConnected. We Co-Innovate for Climate Action.
See how we helped Greenhouse unite a vast array of programs for a vast array of audiences and stakeholders.
Rethink GroupWealth of Ideas
See how we helped Rethink connect its growing portfolio of property, finance and legal businesses, without undermining their individual strengths.
FORGE.Unlock the Outdoors
See how we helped FORGE evolve its brand to reflect the business it had become, crafting a stronger, more scalable identity that facilitated national expansion.
Miramar by SteadfastMake Waves
See how we consolidated Miramar’s seven specialist underwriting agencies into a distinctive group footprint, strengthening credibility while creating new opportunities for cross-selling.
ABINITIO.Powering Your Path from Molecule to Market
See how we helped pharmaceutical company ABINITIO turn a complex set of services into a sharp and commercially compelling value proposition.
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Allshelter.You’re Always Covered
See how we helped Allshelter bring shelters, steel buildings, containers and site support together under one clear idea, showing the full scope of its offering to more sites and clients.
Meet the Changemakers® Method
Resolve Your Challenges. Evolve Your Business
- 01
Discover
We delve into your core business to overcome your challenges.
- Business DNA and brand equity
- People, place and customer engagement
- Global and local benchmarking
- Industry trend reports
- Focus groups and surveys
- Brand architecture and positioning
- 02
Define
We work closely with companies to define and refine their strategic brand story.
- Business development strategy
- Brand architecture and positioning
- Stakeholder and peak bodies alignment
- Strategic workshop
- Strategic output and insights
- 03
Big Idea
We create a clear, distinctive and emotionally compelling value proposition for your entire brand.
- Positioning and big idea
- Tagline
- Brand picture
- Brand values
- Brand archetypes
- Messaging framework and content plan
- Methodology
- Brand architecture
- CSR/ESG framework
- 04
Design
We express that idea through a crafted, consistent and appealing visual identity that’s tailored to your audience.
- Brand visualisation / design system
- Logotype
- Iconography
- Typography
- Colour palette
- Photography style
- Image treatment
- Brand style guide
- Brand essence
- Social media guidelines
- Corporate identity toolkit
- 05
Deliver
We apply your brand to real world ads and experiences, helping you reach your customers wherever they are.
- Capability statement
- Brochures
- Social media/Canva toolkit
- Website UX/UI
- Experiential/events
- Spatial design
- Stationery & corporate ID
- Brand launch videos
- Merchandise
Why TOAST
The Designers, Thinkers and Makers Behind the Change
For more than 20 years, TOAST has helped organisations in technology, engineering, logistics, government and sustainability make complex change clear.
600+ projects and 50+ industry awards later, the principle hasn’t changed: senior people, close to the work, from the first workshop to the final rollout.
- 01
Overseen by One Team
The strategists you meet are the people who deliver the work. No hand-offs, no miscommunication, no lost context.
- 02
Strategies Fully Executed
Consulting, brand, digital, content and activation under one roof, so the idea survives delivery.
- 03
Built for Complexity
We’re used to intricate businesses, complex technology, multiple business units and layers of stakeholders.
- 04
Commercially Accountable
Every decision is tied to what the business needs to achieve: clarity, credibility and growth.
Best Large Design Studio
Winner, Better Future Sydney Design Awards 2023.
Australian Design Awards
One Gold and two Silvers, Better Future Awards, 2026.
Campaign of the Year
REA Excellence Awards winner for Hutch & Hutch, Bridgelane, 2017.
UDIA Recognition
Urban Development Institute of Australia finalist for Sekisui House, 2018.
What Challenge Are You Facing?
Book an Initial Discovery Call
Reach out to our Directors Nick and Emile for an initial consultation, and we’ll help you find a way forward.
Book a Strategy SessionUseful Before We Talk
Your Questions, Answered
Can’t see your question? Bring it to the session and we’ll see how we can help.
Book a Strategy SessionWhat Does TOAST Do?
TOAST is a strategic, full-service brand and digital transformation agency with studios in Sydney and Brisbane. For more than 20 years we have helped ambitious Australian organisations align stakeholders, simplify complex offerings and turn business strategy into connected brand, digital and growth experiences, from research and positioning through to identity, websites, campaigns and rollout.
Can TOAST Work Across Multiple Business Units and Stakeholder Groups?
Yes. Much of our work involves groups with several divisions, brands or audiences: for example, consolidating seven underwriting agencies into three divisions for Miramar, or uniting six businesses under one group brand for Rethink. We design the stakeholder engagement, architecture and governance so every unit can see itself in the outcome.
Do You Provide Both Strategy and Implementation?
Yes. The same senior team carries the work from strategy (audits, research, positioning, architecture and messaging) into design (identity, UX/UI, content systems) and activation (websites, campaigns, launch and ongoing brand stewardship). Keeping strategy and execution together is what stops the idea being diluted between suppliers.
Can You Collaborate with Internal Marketing, Digital and Executive Teams?
Absolutely. We regularly work alongside in-house marketing, digital, communications and leadership teams, running workshops, co-creating with subject-matter experts and handing over systems, guidelines and templates your people can use confidently.
Can TOAST Work Within Established Corporate Brand or Governance Frameworks?
Yes. We work within existing master brands, parent-company guidelines, approval workflows and governance frameworks, including government and listed-company environments, and we can help evolve those frameworks where they are holding the business back.
Do You Support Tender and Procurement Processes?
Yes. We can respond to tenders, RFQs and procurement panels with capability statements, relevant case studies, methodology, team credentials and references, and we are comfortable working to formal procurement timelines and requirements.
Can You Work Nationally?
Yes. TOAST has studios in Sydney (Potts Point) and Brisbane (Newstead) and works with organisations across Australia, combining in-person workshops with efficient remote collaboration.
What Happens During the Initial Strategy Session?
In 30 focused minutes a senior strategist will clarify your challenge, identify the decisions blocking progress and outline the most useful next step. It is free, carries no obligation and you will speak with a senior strategist, not a generic sales team.
What Information Should We Prepare Before Approaching TOAST?
Helpful context includes what is changing in your business, who the key stakeholders and audiences are, any existing brand or research material, your timing and an indicative budget range. None of it is mandatory: the session is designed to help you shape the brief.
What Is the ChangeMakers® Method?
The ChangeMakers® Method is TOAST’s five-stage process — Discover, Define, Big Idea, Design & Deliver — that keeps insight, creative idea and execution connected under one accountable senior team, so strategy survives contact with reality and turns into measurable momentum.