Allshelter

Static or mobile. Temporary or permanent. Outback or inner city. Blasting or assembly. Off-the-shelf or made-to-measure. Rain, hail, shine or anything in-between.

Allshelter crafts a huge range of protective structures for Australia’s most critical industries, keeping people, assets and operations covered, no matter what the elements throw at them.

To them, no challenge is too complex, no site too remote and no request too demanding. 

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Allshelter wanted to target a broader range of sites, installation types and clients, opening the door to more projects and more opportunities. But their brand wasn’t communicating the full extent of what they could do.

Multiple propositions and taglines were competing for attention within their brand system. And all the while, the market perceived them mainly as a shelter provider, when in fact they covered far more verticals and product types, like steel buildings and containers.

To expand the brand (and the potential for growth), they needed to bring everything they offered under one clear umbrella of an idea. 

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With such an impressive range of solutions and an ability to customise them around almost any site, the answer was hiding in plain sight: Allshelter could cover it all.

We built the brand around the tagline “You’re Always Covered”. A simple promise that positioned Allshelter as the go-to partner for site protection, whatever needed protecting and wherever it needed to happen.

All assets. All people. All terrain. Allshelter.

Alongside changing market perceptions, this positioning made the brand name more meaningful and memorable, reinforcing associations with variety across every email, brochure and social post it appeared on.

We supported this idea by building out a consistent and considered brand framework:

A Solid Logo Design

A sturdy and hardy structure that captured the engineering rigour, stability and precision of Allshelter’s solutions.

A Broader Brand Architecture

Their core verticals, Shelters, Steel Buildings, Containers and Site Support, all came together under one branded house model that allowed customers to find what they needed.

UX that Flexes

We built out a broader mega menu system on Allshelter’s website, enabling visitors to filter by product, problem, industry or asset, and find the structure they need on their terms.

Shapeshifting Layouts

A flexible system of interlocking lines could expand, contract and reconfigure across applications, reflecting the extraordinary adaptability of Allshelter’s structures.

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