Logiko

ZYL Express came to us with some big ambitions. Ambitions as big as Australia, you might say: to get businesses and consumers up and down the country using their logistics services.

But how could they scale up down under? Especially when there are so many Australian companies dominating this space already?

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ZYL Express were entering a market that’s, at best, sceptical towards logistics businesses. And our social media listening and market analysis revealed why: 

Many companies promise to make deliveries easy. But more often than not, they’re a source of stress: damages, delays, lost shipments, lack of support, hidden fees, “attempted deliveries”... the list of disappointments and thwarted expectations goes on and on. 

This ultimately has weakened trust in the logistics category as a whole, and any new entrant, like ZYL Express, would need to work hard to reassure customers that their goods would be in safe hands.

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ZYL Express was primed to succeed in this context, precisely because they don’t operate like a typical logistics company.

Following a deep company audit, we discovered that they do everything in their power to make things stress-free, and understand that people would rather be doing a million other things than worrying about where their parcel has got to.

They use advanced technology to streamline deliveries and inventory management, offer a flexible service that covers everything from unpacking goods to transporting huge items, and their staff always go the extra mile, handling deliveries safely, efficiently and reliably.

So we built their brand around the idea of a stress-free logistics experience for businesses and customers alike. We captured this idea with a very Australian tagline, “It’s all good”, showing people that wherever you are and whatever you’re shipping, ZYL Express will handle it. No fuss, no friction, no worries.

And to reflect the seamless service they provide, we made sure the whole brand was beautifully well-coordinated under this one organising idea…

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A more Logikal name‍

We renamed the company “Logiko”, a simple but powerful reflection of how they do logistics more logically.

A more Logikal design system

Levitating parcels, spacious layouts and tech-infused iconography all come together to make Logiko look cutting-edge and switched on.

A more Logikal website

We segmented their site into three customer journeys to cater to Logiko’s range of customers: senders, receivers and businesses needing full-service logistics. Then precision-engineered the messaging and user flows to appeal to each group’s needs.

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