FORGE

FLEETWOOD BECOMING FORGE

How Strategy is a Key Weapon in Brand Transformation

Fleetwood, a leader in outdoor infrastructure solutions, faced the challenge of evolving into a more dynamic, scalable brand that could attract larger clients, expand its community projects from design to delivery, and increase its market share.
‍
Through competitive global benchmarking, national industry research, key stakeholders involvement and cultural assessments, we crafted the 2030 Fleetwood strategic-led solution defining a company’s unique DNA and positioning for lasting impact

How can a well-established business with strong equity reposition itself for greater national impact while retaining its legacy of success?

‍
In a fast-changing market, even established brands must evolve to stay competitive. Legacy alone isn’t enough and strategic repositioning unlocks new opportunities, strengthening market presence, and driving long-term growth.
‍
The challenge was to strategically transition from Fleetwood’s existing identity to a stronger, unified national presence; one that encapsulated its ambition, growth mindset, and long-term vision

Through our rigorous process, we had to extract Fleetwood’s core strengths and aspirations, incorporating creative thinking, emotional engagement, and pragmatic execution to establish a new, differentiated brand territory with a compelling name: FORGE.

Through our strategic methodology, TOAST helped Fleetwood evolve into FORGE with a comprehensive solution that included:

‍
A Unified Brand Vision: Establishing a clear and future-focused brand strategy that strengthens FORGE’s leadership in outdoor infrastructure.
‍
An Incomparable Selling Weapon: A structured, results-driven methodology that empowers FORGE with a winning approach to pitches, project delivery, and client success.
‍
A Compelling and Engaging Tagline: “Unlock The Outdoors”; a brand promise that captures the essence of FORGE’s mission to create spaces that inspire and connect.

A Strong Brand Visualisation: A distinctive and powerful identity that highlights FORGE’s expertise in design thinking, engineering excellence, and flawless execution.
‍
A Full Suite of Marketing Collateral: Comprehensive capability statement, look book and brochures designed to enhance FORGE’s ability to succeed in every selling opportunity.

An Incredible Video Launch: A high-impact brand reveal that engaged stakeholders, elevated FORGE’s positioning, and set the stage for future growth.
‍
A Lead-Generation Website: A high-performance digital platform optimised for conversion, effectively driving engagement, inquiries, and business growth.

The Results: A Future-Proofed Brand
‍
With a renewed vision and strategic foundation, FORGE now stands as a national leader in outdoor infrastructure, ready to scale, innovate, and create lasting impact for Australian communities.
‍
Unlocking the outdoors. Building possibilities.