FORGE Website

UNLOCKING A NEW ERA
Demonstrating Deep Expertise Delivered at Scale

After five decades of excellence as Fleetwood, TOAST rebranded the company to FORGE, marking a new era for the brand. On the back of this dynamic evolution, TOAST transformed the business’ website to perfectly position the team to expand its market share and continue delivering some of the largest and most exciting community infrastructure projects across the country.

Through a comprehensive digital strategy that included competitive benchmarking, national industry research, involvement from key partners and senior-ranking Government stakeholders, TOAST thoroughly optimised FORGE’s user experience. This deep dive into the company's methodologies and unique selling propositions informed a compelling new digital experience, aligning seamlessly with FORGE's strategic and commercial objectives. This evolution not only reflects the company's growth but also enhances its ability to meet and exceed the evolving needs of its partners, communities, and Government and corporate stakeholders.

In the realm of public infrastructure, the expectations from local governments, property developers, and communities are continually advancing. FORGE has led from the forefront of this movement, consistently delivering structures that not only deliver the necessary functional amenity, but leverages the opportunity for people to connect with the outdoors in ever more enriching and uplifting ways. 

But beyond the creative imagination of FORGE’s awe-inspiring team lies deep knowledge and experience, a company that understands the importance of providing clients with certainty and confidence to execute major projects, addressing significant logistical, safety, and sustainability challenges at every phase.

TOAST’s task was to understand the needs and decision-levers of prospective clients securing vendors for major public outdoor amenity works, and position FORGE as the ideal partner to seamlessly and consistently deliver positive outcomes. This involved developing a UX/UI solution that achieved the delicate balance between the emotive appeal of FORGE’s new brand proposition, "Unlock The Outdoors" crafted by TOAST, and the rational strengths of FORGE’s comprehensive expertise and methodology, ensuring confidence and assurance in FORGE’s capabilities.

The FORGE website was meticulously crafted to reflect the company's leading role in delivering exceptional public infrastructure. The development process was rooted in a deep understanding of industry needs, derived from category insights and one-on-one interviews with corporate and government clients. This foundational research informed the UI/UX planning, ensuring that the website not only presents FORGE's major Unique Selling Propositions (USPs) but does so in a manner that instils confidence and underscores FORGE’s capability for excellence in the sector.

The website's user experience is a testament to the importance of thorough UX/UI planning and research. Each element of the interface has been designed with user engagement in mind, making information accessible and interactions intuitive. This strategic approach ensures that each visit to the website is informative, user-friendly, and reassuring, directly reflecting FORGE's expertise and reliability in transforming outdoor spaces. Through well-structured content and a thoughtfully designed user interface, the website effectively communicates FORGE’s commitment to quality and their ability to meet the complex demands of modern public infrastructure projects.