ACME Framing

The world of framing can be a bit samey. Many framers offer the same materials, the same mats, the same glass, the same dimensions…

Based in the heart of Sydney’s Surry Hills, ACME Framing takes a more artisanal approach. They always start with the customer, getting to know their tastes, identity and story, before handcrafting a bespoke frame that’s true to who they are. The result: a rare masterpiece, infused with care, flair and eye-catching individuality.

‍

ACME’s aim was simple: to build a brand that reflected the craft and originality of their process, while expanding their market share in a competitive category.

To do that, they needed to fine tune the way they looked, talked and showed up in the world: a new positioning, new logo and new identity that framed their business in the best way possible.

We crafted a brand as bespoke as their frames. And just like the artisans in their studio, we built it layer by layer.

‍

It all started with the brand story. ‍

We recentered their identity around individuality, and how every frame they make is a rich and vivid form of self-expression. Hanging at their heart of this idea was the tagline “One-of-a-kind”, reflecting how ACME transforms every artwork into something personally significant and undeniably unique.

The next layer, of course, was the design. ‍

A visualisation ablaze with vibrant colours. A logotype that spoke to the human touch and attention-to-detail of their process. And a frame-like icon, to be worn as a badge of honour by anyone who values craft and creativity in their art and on their walls.

The finishing touch: the studio itself.‍

We infused the brand into the very architecture of the studio façade, contrasting clean-cut minimalism with a head-turning pop of colour, while giving enough space for the frames to sell themselves to any passersby.