Goodspace

‍‍Sentumar wanted to get more entrepreneurs hustling, collaborating and thriving in their exceptionally versatile workplaces.

Entrepreneurs’ businesses move as fast as they do. One week, they might need a room to take calls in. The next, a meeting space to pitch to clients in. The next, a full-blown office teeming with fresh hires. The week after that, a showroom for their shiny new products. The week after that, a warehouse to ship their stock to the world.

‍Their needs can change in the blink of an ROI. But unfortunately, most workspace providers can’t keep up. Usually, they offer one kind of office space that can’t grow with founders’ businesses, limiting what they can do, who they can work with and where they can go.

Sentumar won’t hold you back. They offer a range of workspaces in one place. Co-working rooms, e-comm hubs, full office floors, warehousing, dispatching, event spaces, photography studios, even podcast rooms…‍

This near-limitless range of spaces unlocks near-limitless possibilities. All of a sudden, entrepreneurs have the space they need to do whatever their business requires and grow faster.‍

We saw the opportunity right away and positioned Sentumar as “Flexible spaces where good things happen”. Laser-focused on hungry young business, it reflects how Sentumar provides a breadth of spaces that can scale with anyone’s ambition.

Good Name

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‍To appeal to our audience’s need to succeed, we renamed Sentumar “Goodspace”. Simple, informal, punchy, it spoke the language of success with charm and gusto.

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‍Good Illustrations

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‍We filled their office walls with kaleidoscopic and inspiring doodles that capture the endless possibilities their offices support.

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‍Good Visuals

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‍We used bold type, upbeat photography and a vibrant colour palette, nodding to that “sky’s-the-limit” feeling of running a growing business.

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Results

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‍Good things are now happening for Goodspace, too. People are flocking to their hubs, the business is growing all the time, and they’ve opened up in three new locations.

Just as they help entrepreneurs thrive, we’ve helped them do exactly the same. Good stuff.

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