Fitness Playground

​​Fitness Playground was born with the idea to take people out of the mindset that there's no fun in working out, and create a space for people to work out in a way that's different from a traditional gym.

Their founder successfully created the rare kind of gym, the kind of place you wanted to hang out in, with a community you want to be a part of. And thus, the newest and most exciting player in the gym sector was born: Fitness Playground. The company continues its Sydney expansion with 2 new venues in Marrickville and Erskineville. 

Already with a growing membership base from its popular Surry Hills site, Fitness Playground approached TOAST to develop and design a new website that could complement the newly launched Fitness Playground brand.

The brief stipulated that the design needed to reflect the brand‘s personality more strongly with a playful and bold UX that could quickly and efficiently communicate key information to members at home and on the go.

The process involved a website audit, UI/UX strategy, wireframe build, design and development. Impactful video and integration of social feeds are both used to encourage community engagement. Overall, our design is a dynamic, cross-device solution that is consistent with the brand and resonates with its customer base.