ARYSE, a dynamic player in the disability support sector, engaged TOAST to transform their brand identity and digital presence to better serve NDIS participants, carers, and professionals in the industry. Our team collaborated with ARYSE to develop UI/UX/CX design and launch a new, user-centric website, alongside a dynamic brand identity applied to brochureware and environmental design, all aiming to make ARYSE a trusted name in a highly competitive market.
Grounded the insight that "a person living with a disability does not want to be defined by their abilities, but by who they are as a person,” we crafted an empowering brand proposition around "Your Day, Your Way";. This led to the creation of a brand identity that is as flexible, vibrant, and diverse as the community ARYSE serves. Our approach included developing user-centric design principles for their digital platforms and physical environments, enhancing the overall customer experience and engagement across all touchpoints.