Innovate to Regenerate

WWF have been a leading voice for conservation, regeneration and environmental protection for over half a century. They are present in over 100 countries and have the help of 5 million supporters, and growing. Partnering with businesses, individuals and the community, WWF address pressing environmental issues that can be fixed through collaborative action.

They spread messages of positive, community action to ensure our planet is cared for and protected for years to come. Innovate to Regenerate is about finding innovative solutions to regenerate and future-proof Australia’s precious natural environment and communities.

Looking back across just one generation, we have experienced remarkable weather events which have undeniably changed the Australian environment. Through these repeated shared experiences, we have gained an understanding that we can do more to protect our world when we are connected with nature.

WWF attest that regenerative development is what can actively reverse environmental degradation, creating a positive impact for people and the planet. TOAST was tasked with redefining this WWF message to engage wider audiences, in the hope that WWF’s initiative has a larger reach and therefore a more positive outcome for our shared natural environment.

To reach the appropriate brand solution to WWF’s initiative, TOAST refocused on their key organisational outputs, their existing audience and the opportunities available to them. Our team looked to redefine their strategic angle, focusing on their longstanding message of collective community action.

WWF call on the government and business stakeholders to reach a platform where their messages can be heard by the masses. But, why wait? On our own, we too can make a statement. It’s never too late to take action into our own hands. It’s in the hands and interest of everyone to create a future in which people and nature live in harmony. And if not now, when? If not you, who?

Ultimately; It’s Up To Us. It’s Up To You.