Uplifte

Uplifte, a vertical of Cozzcorp Group, is a pioneering property development company that operates with a unique ethos centred around creating value together. They are renowned for their holistic, end-to-end services that prioritise the needs and aspirations of their clients. With a mission to uplift people's lives through exceptional properties and ongoing relationships, Uplifte has positioned itself as the go-to developer in the industry. TOAST was engaged to create a brand identity and framework for their company that set them apart in the industry and communicated their extensive yet humble expertise.

TOAST recognised the need to craft a distinct identity that would capture Uplifte's commitment to holistic development and community-centric values.

The challenge was to convey Uplifte's unique, client-centric approach and set them apart as the go-to developer for creating value together.

TOAST's strategic branding solution centred on amplifying Uplifte's core values and strengths. Through meticulous research, interviews and client workshops, TOAST worked with their team to develop a brand identity that epitomised progression, innovation and trusted partnerships. 

The selection of the name 'Uplifte' for the property development vertical of Cozzcorp Group was a strategic decision rooted in the embodiment of key values: progression, success, improvement and growth. The name 'Uplifte' captures the essence of uplifting lives and communities through transformative developments, symbolising a commitment to positive change and advancement. The custom-designed wordmark and understated yet confident palette reflected Uplifte's commitment to excellence and their ability to deliver the best job, every time.

Central to TOAST's strategy was the communication of Uplifte's holistic, end-to-end service and their focus on people and partnerships. By showcasing Uplifte's ability to navigate complex challenges and deliver beneficial developments, TOAST highlighted their expertise in property markets and community engagement. The strategic branding efforts culminated in the creation of a compelling tagline, "Working with and for the best," which encapsulates Uplifte's collaborative approach and commitment to consistent excellence.

By strategically aligning Uplifte's brand identity with their values and strengths, TOAST has enabled Uplifte to differentiate themselves effectively and appeal as the preferred developer.