Tealium

In collaboration with the global tech company Tealium, TOAST was entrusted to create the immersive look and feel for the 2024 edition of Tealium’s renowned global conference, Digital Velocity. The task involved elevating the conference's existing platform, ensuring the event branding was dynamic, future-focused and seamlessly cohesive across various touchpoints. TOAST's expertise in crafting forward-thinking design solutions aligned perfectly with Tealium’s vision for their flagship event.

The main challenge was to enhance the conference's visual identity while maintaining its core foundation and recognition in the tech world. With Digital Velocity being a global event, the branding needed to not only resonate with a diverse audience but also reflect Tealium’s innovative edge in data and technology. Additionally, TOAST was tasked with creating a design suite that was flexible enough to adapt to different formats—be it presentations, digital collateral or live event materials—while maintaining a strong, unified visual presence.

TOAST approached this challenge by performing a look & feel uplift for Digital Velocity 2024, crafting a captivating and future-focused event aesthetic. A customisable branding suite was designed, built around a dynamic colour palette that transitions seamlessly from day to night. This not only reflected the global nature of the event but also symbolised the non-stop innovation of the tech industry. Engaging, sharp graphics were paired with animated brand collateral and dynamic presentations, creating a cohesive narrative that flowed throughout the event.

This immersive branding solution not only elevated Digital Velocity to new heights but also aligned with TOAST’s identity as #FutureMakers®, reinforcing the synergy between both brands.

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