Wildlive

Wildlive are transforming the world of live event production in two big ways. They’re unapologetically green, championing solar powered energy, fuel efficiency and sustainable materials across all their operations. And they’re incredibly convenient: whether it’s audio, lighting, staging or energy, they offer everything your event needs in one seamless package.

But their brand wasn’t cutting through the noise. They needed a new identity that would amplify their presence, helping them win more contracts with music, arts, culture and entertainment events. Here’s how we made that happen.

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When Wildlive approached us, their brand was solely focused around sustainability. Which made sense: after all, many of their clients were event production managers who had strict sustainability KPIs to hit, especially if they worked for local councils or state government.

The problem was, this positioning came with a drawback: a wealth of research has shown that people perceive sustainability as a trade-off. Often, consumers fear that the more sustainable a brand is, the less convenient or helpful their products are likely to be, something which is known in behavioural science as “sustainability liability”.

In event production, this is an issue. Many event managers have to juggle a lot of moving parts (e.g. amplifiers, background lighting, stage covers, clamps, etc.) and coordinate a lot of suppliers to pull off a successful show. So if your business looks like it’ll add to the complexity of their brutal schedule, you may not get picked as their production partner.

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We overcame this barrier by building a hybrid brand, positioning Wildlive as both convenient and sustainable. 

Not only do they offer the greenest solutions around, they also make things easy by offering you all aspects of event production (audio, staging, lighting, energy) under one expert partner, saving you the hassle of having to go to multiple suppliers. 

This double proposition was encapsulated by the tagline “All you need to go wild”, nodding to both their all-in-one credentials and their respect for nature alike. By showing event managers that they could lighten their workload, while lightening their impact on the planet, Wildlive had the foundation they needed to win contracts and enjoy greater heights of success.

We then set about embedding this idea through the core components of their brand:

Dual Messaging Framework

We gave them a simple, clear and consistent set of selling points that could help them sell the two sides of the brand in any context, from frontline pitches to capability statements, breaking down the ways they make life simpler and more sustainable clients.

Dual Design System

We built a visual identity that balanced simplicity, sustainability and the wild thrill of a live event, blending together an earthy but innovative Lime and Forest Greens, and an icon grid that captured the raw and pure energy of sound waves.