Sheeth

Lasting relationships are a tough thing to build in construction. The stakes are high, the pressure even higher, and clients want to be certain they can trust the builders whose shoulders their vision (quite literally) rests on.

Against this challenging backdrop, SHEETH wanted to forge partnerships with more developers, architects and business owners all over Australia. And to build those relationships, they needed to build a new brand.

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So, what are clients looking for in a new builder? What qualities seal the deal, and which ones break it?

Throughout our client interviews, industry trend research and in-depth discovery calls, the same criteria came up time and time again:

Clients don’t just want technical mastery, they want good old-fashioned empathy. Safety and quality are essential expectations, but if their partner doesn’t put as much effort into the relationship as the structure itself, it won’t be a pleasant experience overall. 

From start to finish, they want someone who’s responsive, approachable and, crucially, keeps their cool when latent issues (inevitably) rear their head. No egos, no finger-pointing, no dramas. Until they see that kind of emotional intelligence, they won’t switch to someone new.

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To earn clients’ trust, SHEETH needed to show up differently.

We positioned them as the firm that brings both excellence and engagement to every partnership. Drawing inspiration from the satisfying symmetry of their name, we developed the Double E Experience™, a methodology demonstrating how they deliver precision and collaboration at every project stage, from early coordination to post-completion.

This double DNA formed the core pillars of the new brand, supporting every layer of their new look, feel and messaging. Their imagery captured their meticulous processes and moments of human connection alike; the tone of voice channelled the dual personality of the “engineer next door”; and the iconography featured a series of interlocking cinder blocks, a beautifully reassuring metaphor for SHEETH’s rock-solid partnerships.

The takeaway from all this? In an industry that offers an abundance of expertise, empathy is the most vital material.

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