New Age Veneers

New Age Veneers (NAV) has long been at the forefront of design innovation, providing high-quality veneer products to designers, architects, and creative professionals.
Since the business evolved, NAV sought a stronger brand presence and a more engaging website.

As a starting point, TOAST developed a strategic brand framework through research ,interviews, and workshops to uncover NAV's unique value proposition (UVP), leading to the creation of the powerful tagline: "Your Space, Your Story."

This tagline encapsulates NAV's mission to redefine Australian space design through transformative, sustainable materials that inspire stories, leave a legacy, and shape the future.

Simultaneously, NAV's website needed an upgrade to strengthen its brand presence, boost engagement, and improve user experience for interior designers, architects, and joiners. The goal was to create a digital platform that showcased NAV’s curated veneer selection while driving leads and conversions, solidifying its position as the supplier of choice in both residential and commercial markets.

Key challenges includes:

• Articulating NAV's four core values: Customer Centricity, Creativity, Innovation and Sustainability
• Capturing NAV's Australian-made heritage while positioning it as a global leader in veneer markets
• Optimising the user journey to guide visitors towards conversion points with clear calls to action
• Maintaining strong SEO performance and engagement rates while enhancing the user experience

TOAST conducted a comprehensive UX/UI analysis, including competitor benchmarking, Google Analytics review, and stakeholder interviews. This shaped the website’s strategy, aligning with NAV’s brand goals while enhancing user experience.

The redesigned platform now inspires designers and professionals with stunning visuals, interactive product discovery, and curated content, highlighting NAV's sustainability, quality, and design innovation.

Key Features:

• Immersive Product Exploration: High-quality visuals and detailed product information help users envision how NAV’s veneers can inspire their projects.
• Sample Requests: Users can easily request samples, fostering engagement with NAV's products.
• NAV ECO Introduction: The site highlights NAV’s CSR program, aligned with the UN Sustainable Development Goals.

Conclusion

The revamped NAV website strengthens its position as a design industry leader, with an improved user journey that enhances lead generation and conversions. It serves as a vital resource for designers, driving engagement and sales.