Matched

Matched are a buyer’s agency that do things differently. Instead of pursuing profits, they prioritise people, combining empathy and strategy to find the place that fits buyers perfectly. To launch their start-up on the Sydney market and appeal to buyers of all shapes and sizes, they turned to TOAST.

Buyer’s agencies are all-too-common, but not all of them are made equal. They were originally created to represent the buyer (and not the seller) in real estate deals, but it hasn’t quite panned out that way.

Recently, inexperienced players and flashy social personalities have crept into the market. They often make grand promises, but deliver not-so-grand results, lacking the hard-won knowledge to find the right place for their buyers. Unsurprisingly, this has weakened trust in the category and made buyers wary of new agencies who may not have their best interests at heart.

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To succeed, Matched needed to strike a different tone, one that’s less transactional and more personal. We framed them as the agency that takes a tailored approach to property, matching people to the place that’s right for them (and only them). To capture the meticulous care and expertise they deliver throughout the process, we developed The Matched Experience™ methodology. It shows how Matched get to know the buyer’s hopes, dreams, likes and dislikes, before pinpointing a property that ticks all the boxes, be that on a personal, financial, emotional or legal level.

Connecting all the pieces of the brand was the puzzle logo, a simple but charming symbol of Matched’s personalised process. Blending an upbeat Green Lime with a trustworthy Deep Blue, it served as a flexible device that slotted into a range of brand applications, from highlighting stunning homes on their website, to showcasing the perfect matches they’d delivered for their clients. We then added real buyers into the mix, with photography that captures the genuine emotions people feel when they’ve finally found the right place: joy, satisfaction, calm, excitement, even relief after months of searching, stressing and getting nowhere.

By presenting Matched as a truly trustworthy partner, the brand can appeal to a generation of buyers who are sick of the games, dead ends and empty promises, opening the door to more clients, more success and more perfect matches.

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