Aurelia

Aurelia is an energy enhancement clinic built on the belief that everyone deserves to achieve their optimal potential and discover a healthier version of their mind, body and soul. By combining the power of the latest Bio-field technology underpinned by metaphysics and quantum physics, they have created an innovative healing clinic, a ‘world-class sanctuary’, where everyone is welcome to rest, recharge and regenerate on a cellular level.

Their goal is to help the community to understand the benefits of a healthier body, mind and soul, through understanding their needs and conditions. The service offerings include consultations with Energy Medicine practitioners, consultants, natural health professionals and life coaches to customise support for customers every step of the way. Further, they provide seminars to educate a growing audience on their signature treatments and natural health principles.

TOAST was tasked with assisting with the brand redesign of this company, to engage with a wider audience and portray their unique industry strengths and expertise. Aurelia empowers customers to become their optimum self, offering a unique energy healing experience, where customers relax and learn about their wellbeing through signature advanced technologies. They help their customers to understand the benefits of a healthier body, mind and soul.

This business model needed to be presented in an engaging and mindful way, to educate interested parties and open people up to their services.

For this challenge, it was imperative that our team understood the stakeholders’ desires and needs; delving into the purpose and drive behind this company and the benefits that their service offers. TOAST’s solution presented Aurelia as an innovative healing clinic; a place where everyone is welcome to rest, recharge and regenerate. 

The name Aurelia pays homage to its namesake, the Aurelia Moon Jellyfish, which has the ability to self-heal and survive. This concept resonates deeply with the clinic, with the chosen name thus symbolising their services in helping people regenerate and heal on a cellular level. Similarly, the logo was chosen for its representation of the Tortion field, a modern and simple visual representation for their energy treatments.

The brand narrative and logotypes TOAST designed were chosen to strategically position Aurelia as an industry group taking the lead in Australia’s wellness and energy healing industry, focusing on the technologies used and the indepth healing services they offer.